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Sony unveil 4 new Bravia TV ranges to include LED Backlighting

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Sony's 2010 Bravia LCD TV's will include 4 New LED TV ranges
Updated: April 2010
4 new Sony LED TV ranges will be coming to UK in 2010, from the 32" KDL-32EX703 up to the range topping 60" KDL-60LX903, the new series will include something for everyone, with slim LED Edge-lit sets, inteligenet dynamic full LED sets, Eco TV's and intergrated 3D LED TV's.

Sony LX903 Series
The range topping new models will be the LX series, first on these is that they will only be available as 40" (KDL-40LX903) and 60" (KDL-60LX903) versions in the UK and will be Full HD 3D, with LED Edge-lighting.

Quick spec:

  • Integrated Full HD 3D - with specially designed glasses (supplied)
  • Bravia Internet TV - Connect directly to online services such as catch up TV.
  • Bravia Internet Widgets - Download online widgets from your favourite sites.
  • Wireless - connect easily to your home network
  • 200Hz refresh Rates - Motionflow Pro image blur reduction technology.
  • LED Edge-Lit - thinner design and lower energy consumption
  • 1920 x 1080P - Full HD
  • Monolithic design.


The LX903 3D LED TV sets will be available later in 2010, with no date currently set.

Sony NX Series
The NX series is a design statement, being super slim an able to you to a networked world, there are two different versions of LED TVs in the NX series, the NX703 which is available as 40" (KDL-40NX703) and 46" (KDL-46NX703) and the higher spec NX803 versions which are available again as 40 inch (KDL-40NX803) and 52 inch (KDL-52NX803). Both versions are full HD ready and use Sony's edge lighting system and have intergrated wireless systems with the nx800 versions having 200Hz refresh technology and the NX700 versions having 100Hz refresh rates.

Short spec:

  • Bravia Internet TV - stream videos and watch programmes you missed..
  • Bravia Internet Widgets - keep up to date without leaving your sofa.
  • Wireless - easily connect to your home network
  • 200Hz refresh Rates (NX803)
  • 100Hz refresh Rates (NX703).
  • LED Edge-Lit - lower energy consumption and thinner design
  • 1920 x 1080P - Fully HD ready
  • Monolithic design.


The NX703 and NX803 series will be available from early summer 2010.

Sony HX903 series
Combining the latest picture and screen innovations the Sony HX series is the ultimate cinematic picture experience, available in two different sizes (46 inch KDL-46HX903 and 52 inch KDL-52HX903) these state of the art 3D LED HDTV's use Sony's latest Intelligent Dynamic LED Backlight, which Dynamically optimises the picture with stunning results. The HX series is also Full HD 3D ready and only requires the optional 3D glasses and transmitter to make your 3D source come to life.

HX info:

  • Full HD 3D Ready - with requires separate 3D transmitter and glasses.
  • Bravia Internet Video - Connect directly to the internet and stream videos.
  • Wireless Ready - just add wireless adapter or USB dongle
  • 200Hz refresh Rates - Motionflow Pro anti-blur technology.
  • Inteligent Dynamic LED Backlight - optimises picture quality
  • OptiContrast Panel - low reflective panel to minimise glare
  • Ambient Sensor - optimises image quality to suit ambient light levels.
  • 1920 x 1080P - Full HD
  • Monolithic design.


The HX903 series will be available from selected retailers from the end of June 2010.

Sony EX703 Range
New to the EX series are the 5 new EX703 LED Edge lit sets, Starting with the 32" KDL-32EX703 model and including 40 inch, 46 inch, 52 inch and the range topping 60 inch KDL-60EX703 model. The new 2010 EX models are designed for a superb HD experience that doesn't cost the earth, with LED edge-lit system that's wireless ready and also has Eco features.

  • Sony EX703 speciications:
  • Bravia Internet TV - Connect directly to online services like catch up TV.
  • Bravia Internet Widgets - Download online widgets from your favourite sites.
  • Intergrated Wireless - ready to connect to your home network
  • 100Hz refresh Rates - Motionflow blur reduction technology.
  • LED Edge-Lit - thin stylish design that consumes less energy.
  • 1920 x 1080P - Full HD
  • Presence sensor - motion detect to turn of the TV when you leave the room
  • Ambient sensor - Optimises the picture for the ambient light in a room.


The KDL-32EX703, KDL-40EX703, KDL-46EX703, KDL-52EX703 and KDL-60EX703 are available from selected stores now.

Sony EX603 Range
There are 2 new sets in the EX603 range, the KDL-32EX603 and the KDL-40EX603, similar to its bigger ex703 sets but without the presences sensors, motionflow100hz or sforce front surround, but they do have a built in freeview HD tuner an optional speaker bar.

Sony EX603 specs:

  • Bravia Internet TV - Connect directly to online services like catch up TV.
  • Bravia Internet Widgets - Download online widgets from your favourite sites.
  • DLNA wireless LAN - ready to connect to your home network
  • Freeview HD Tuner - High Definition MPEG-4 compatable
  • LED Edge-Lit - thin stylish design that consumes less energy.
  • 1920 x 1080P - Full HD
  • Ambient sensor - Optimises the picture for the ambient light in a room.


These 40 inch Sony LED TVs and 32" LED TVs are available now from selected retailers.

We will update you with more news on Sony's LED TVs of 2010 when it becomes available.


We will update you with more news on Sony's LED TVs of 2010 when it becomes available.




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